For a great introduction to Adsense check out the hyperlink.
You might already be aware that it’s quite possible to earn good money with Google Adsense, but only after you’ve created your new Adsense account. You might have even tried to apply for an Adsense account in the past and were rejected, but there are ways to improve your chances of being approved.
High quality content is a necessity and not a luxury when you have your sights set on obtaining approval for Google AdSense. Google relies on the content itself to determine which types of advertisements will be displayed on your site. High quality content shows Google that you’re a serious player and not a fly-by-night entity in the World Wide Web-o-sphere. When you host AdSense ads on your site it’s a partnership with Google and they are highly selective about the people they partner with as well. Google is more concerned with how informative, prolific, and relevant your content is than the niche that you’re focusing on. If your website is swimming in content that is low quality, Google probably isn’t going to be interested. Optimize Your Website for the Search Engines: It should be obvious that working on ways to build up backlinks and improve your SEO could be a wise move before you apply for Adsense. Google views sites from a search engine’s perspective, so if you haven’t bothered with any kind of SEO, they’re going to notice. The prime focus of search engine optimization is to increase how visible your site is for your chosen keywords so that visitors are able to find you. Your website will be taken more seriously if you spend some time working on this. Newer sites have the advantage of building up some good quality traffic from search engines throughout this period of time. If you’re serious about getting an Adsense account approved, these things will matter in the long run.
Make Your Site Easy to Navigate: When applying for a Google AdSense account, the last thing that you’d want is a website with bad navigation. It’s a given that Google representatives are going to pay your site a visit and they need to be able to get from point A to point B without problems. This needs to be a priority for you for the sake of your approval.
Make sure your website has a proper site map and also try to have a strong internal linking structure as it will make a good impression when they check on your site. Your site is much more likely to be approved for AdSense if you’ve gone out of your way to make it easy to view your sites for your readers.
If you take genuine steps like these to make your site a better site you should have no problem getting approved for Google AdSense.
3 Common Violations of the Google TOS
Even though times are changing, with Facebook, Google has dominated the online business world for a long time. Google has made very smart and shrewd business investments, and that is perhaps the greatest reason for their incredible success. Given that, as a Google partner you should understand the kind of value you need to deliver by making sure you are following the terms of service that are laid out by the company. Google’s Adsense program has been a standout for almost ten years as a reliable and profitable means for site monetization. But in order to get the most out of it, there are a few mistakes that need to be avoided. So this article is all about how to completely side-step some of these nasty errors in Adsense.
One Google AdSense mistake that you need to not make is launching a new page when your ad gets clicked. The point to that is that you shouldn’t let your ads open on more than one page. You read that correctly: you can’t have different landing pages for your ads.
This is because Google is trying to offer advertisers the best return on their investment by not allowing users to drive visitors away from their ads. In order to make sure Google gives the best service possible to advertisers you need to make sure that you don’t do anything with your site that could affect the quality of the ads served on it.
It is also important to note that you aren’t allowed to put AdSense ads in e-mails. While HTML e-mails look better and your e-mail client might allow the insertion of ad code, Google does not allow you to do that. You really don’t want e-mail click throughs showing up in Google’s logs. This is only good for getting your account permanently banned. If you want to monetize your e-mail, stick to affiliate links or ads for your own products.
Last but not the least; you shouldn’t place your ads on pages like your registration page, “thank you” page, or any other page that doesn’t have relevant content. Let’s just face it: advertisers only want to spend money on ads that will be put on pages that contain targeted content. This is good because the better your content the better your ads will be.
So, until you have filled your page with relevant and lots of content do not put your AdSense up on it.
Just remember the best approach is to learn their TOS and adhere to their polcicies. It’s not hard to learn what to do and not do, so once you’re familiar then just keep going.

